SEO stands for Search Engine Optimization. Its basically
generating free traffic or an audience for your website via
search engines. It helps improve both the quality and quantity
of audience or traffic visiting the website.
That is basically of two types: Off page and On page SEO. For
On page SEO, Google’s ranking factors are to be considered for
website optimization. While being on a channel, we often see
those backlinks redirecting towards a different page or
channel, which is basically Off page SEO.
The essential steps for optimizing your website comprises:
- Keyword research.
- Competitor analysis.
- Keyword mapping.
- On-page optimization.
- Content creation.
- Content promotion.
- Monitoring SEO campaign performance.